Fast Strategy is a collection of strategic tips and advice from leading practitioners in advertising, brought to you by the IPA and News International. When you need inspiration or a new direction, flick through the cards for quick insights from agency creative directors, planners and CEOs.
Swipe the deck to launch Fan view and navigate through the tips. Pinch the deck to launch Grid view and swipe through multiple tips at once. Shuffle the pack by shaking your device or using the Shuffle icon to view random tips.
All tips are rated by users and you can rate each tip yourself by tapping the star icons on the tip card.
Tips can be saved in Favourites, in the More menu. You can also share tips, again from the More menu, using Facebook, Twitter or by email.
The Fast Strategy initiative is constantly evolving with new contributions from leading marketers. If you have insights and tips you’d like to contribute, use the submit function to send your tip in for consideration in future Fast Strategy updates.